Alhaji Mohammed Bello, Zonal Director, Federal Radio Corporation of Nigeria (FRCN) Ibadan, on Thursday, charged stations to keep - up with new media in order to stay relevant.
Bello said this at the 2017 Annual News Summit of Radio Nigeria Ibadan National Station, held at the Federal Polytechnic, Ilaro in Ogun.
The programme is themed :" Social Media Versus Traditional Media : Divergence and Convergence ". was to prefer solutions to the challenges new media poses to traditional media.
The zonal director explained that for FRCN to remain relevant in the industry, the corporation must realise that the battleground for social relevance, revenue generation and impact had shifted to the cyber space.
He said that aside the fact that the station was faced with the challenge of ageing equipment, digitisation, it was so glaring that News landscape had changed permanently.
He noted that the media industry had been caught by a new torrent, a hurricane called the New Media, Social Media or Online Journalism.
He said that the summit had chosen to x-ray the new media environment, adding that stations had lost the consciousness that they were in competition with myriads forces, new tools, several FM stations and increasing sophisticated audience.
"Radio Nigeria has had sufficient dose of slumber; if she will remain a leading light in the industry, her glory should not be on relics or the quantity of archival documents, now is the time to wake up and seize the moment.
"I must highlight that the discourse on Social Media versus Traditional Media: Divergence and Convergence has been around for over a decade.
"New media technologies in some ways have enabled the growth of social media networks, which in effect, mass broadcast opinions and commentary that otherwise may have only been accessible to a few.
"In essence, there has been a steady shift from the traditional one-way communication synonymous with print or broadcast to a two-way communication popular in online news.
"Website and blogs even in the hands of citizen’s reporters, second by second, produced content including text, audio, video and picture.
"So the demarcations that previously existed between print and electronic media had collapsed into a new platform which is convergence, "he said.
The zonal director stated that for Radio Nigeria to continue to be relevant in the new Media era, it needed to Reset, Re-orientate, Re-Skill and Re-tool.
Mr Tolu Odebiyi, Chief of Staff to Ogun governor, Ibikunle Amosun, said the summit would serve as a veritable platform for journalists in all radio Nigeria stations to address various issues militating against professionalism in the broadcast industry.
Odebiyi, represented by the Special Adviser to the governor on Print Media, Sola Balogun, urged journalists to uphold impeccable image that would give greater acceptability to the profession.
Arch. Olusegun Aluko, the Rector, Federal Polytechnic, Ilaro, commended FRCN for the initiative, saying that the theme of the programme was apt.
Aluko stated that social media had come to stay and there was need for the traditional media to brace up.
"There is need to design a new strategy to combat the menace of the social media, " he said.