Estimated reading time: 10 minute(s)
Adetutu Sobowale, Solabomi Shoaga
A gubernatorial aspirant under the People’s Democratic Party, Segun Sowunmi said the media should be held accountable for bad leadership in the current situation the country is going through.
Sowunmi advised that the media should go beyond surface reporting, adding that media need to raise the bar in their reporting and assessment of candidates for different elective positions.
The gubernatorial hopeful made this charge on Monday during the Freelance Independent and Broadcastung Association of Nigeria lecture held at Oke-Ilewo, Abeokuta in remembrance of the late Gbenga Adeboye and Toba Opaleye as part of activities lined up for the 2022 FIBAN week.
He said, “Media must be held responsible for the bad leaders that we have.
“The media must raise the bar very high. I want to appeal to the media to make politics about the issues. Ask them the why and don’t forget to ask them about the how.”
Sowunmi, however, advised broadcasters to continuously train themselves to help improve their skills.
“You must always consume training. You are not too big to learn. No one is too big to be trained. If you are lucky to have an institution that is ready to train you, you must take advantage of it.
“Don’t feel too arrogant for training because if you don’t train, you will lack creativity and innovation.” He added
The Chairman of the lecture, Yemi Shonde noted that the late Gbenga Adeboye, Toba Opaleye, and Kola Olawuyi were the three pillars of Yoruba broadcasting in Nigeria.
Shonde, also the former FIBAN president, stated that many broadcasters in Nigeria are disciples of the late broadcasters.
Shonde who is also the CEO of YES FM, maintained that the impact the late media gurus had made cannot be overemphasized.
“Anytime, anyday the name Toba Opeleye is mentioned, I will say Yes.
“Of course, anyone that is a broadcaster, particularly a Yoruba content producer would say Yes. The truth is that we were their products, and we are working through their paths.
“It is either you are Gbenga Adeboye or Toba Opaleye or Kola Olawuyi disciples. If you look at these three pillars, they are the progenitors and pathfinders of broadcasting pathfinders
“The path I have chosen is the Toba Opaleye’s path. It is important to remember them and honor them,”he said.
Shonde also eulogized the FIBAN leadership in Ogun state for setting a day to honour the late broadcasters.
“I want to give kudos to Ogun state FIBAN for doing this. For they are still maintaining it till now means they are still revered.
“What is special about them is grace. What we are celebrating today is the grace of God in their lives. During their lifetime, they enjoyed a lot of the grace of God.
“They also made impacts in the lives of a lot of people. I am a witness to this. We should learn from that. And even if it is one hour or 30 min, we should learn to make an impact in the lives of younger ones coming”,he added .
The Ogun State FIBAN chairman, Olufemi Omilani in his welcome address said it became imperative to honour the late broadcast giants because of their impacts on the media industry.
Omilani disclosed that many freelance broadcasters benefited from the tutelage and wealth of experience of the late media giants.
He emphasized that the memorial lecture is a way to let the world know how resourceful and impactful the late broadcasters were during their lifetime.
He said, “We all benefited from their haulage and wealth of expert tutelage and wealth of experience. That is why they will forever be remembered
“Their impacts while on earth can never be forgotten and they are the reasons why we remain in the profession.”