MediaFuse-Dentsu, a leading powerhouse in Nigeria’s marketing communications industry, has solidified its dominance at the 2024 Marketing Edge Awards, clinching six major awards in recognition of its excellence and innovation.
The prestigious awards were presented during the National Marketing Stakeholders Summit and Awards hosted by Marketing Edge Magazine in Lagos over the weekend.
Topping the list of winners from MediaFuse-Dentsu was Group Chief Executive Officer Emeka Chris Okeke, who was honored with the Lifetime Achievement Award in Media Advertising.
This accolade recognized his enduring contributions to the growth and advancement of the advertising industry in Nigeria, cementing his legacy as an advertising legend.
Additionally, Carat Media, a leading agency within the MediaFuse-Dentsu network, was crowned the Outstanding Advertising Media Agency Network of the Year.
Carat’s continuous delivery of innovative, results-driven media solutions has distinguished it as a leader in the industry, inspiring other agencies to follow suit.
Dentsu Agyle, another key player under the MediaFuse-Dentsu umbrella, secured the award for Outstanding Production Agency of the Year, further showcasing the network’s multifaceted excellence across advertising and production services.
Adding to these remarkable wins, the Managing Director of Carat Nigeria, Igwe Okeke, received the Edge Outstanding Media Advertising Personality of the Decade Award.
This award highlights his decade-long impact and leadership in the advertising landscape, driving Carat’s success and influence.
Speaking on the recognition, Igwe Okeke expressed pride in the achievements of his team and the leadership at MediaFuse-Dentsu, noting that the awards were a testament to the company’s commitment to innovation.
“Our exceptional work and expertise in creating impactful and performance-driven campaigns have once again been recognized.
This award signifies the collective effort and relentless drive of our team members to deliver value and quality service to our clients while setting industry standards,” he stated.
The group’s success continued as a senior media manager at Carat Media, Fidelia Igwe, was named Outstanding Young Advertising Personality of the Year, underscoring the agency’s dedication to nurturing and spotlighting emerging talent.
Reflecting on the milestone achievements, Emeka Chris Okeke, the Group CEO of MediaFuse-Dentsu, praised the team for their hard work and dedication.
He emphasised that these awards reinforce the company’s commitment to maintaining its leadership in media and advertising innovation.
“This recognition highlights the value of our work, the outstanding talent, and the commitment of our team.
“ I am incredibly proud of how we have consistently led the industry, and we are motivated to continue delivering excellence for our clients,” Okeke said.
Over the years, Carat Media has maintained its status as a pacesetter in the Nigerian advertising industry, consistently driving innovation and setting benchmarks for others to follow.
As the agency continues to build on its legacy of success, its recognition at the Edge Awards 2024 serves as an inspiration for other agencies to strive for excellence and showcase their work on the global stage.
MediaFuse-Dentsu International is a full-service agency offering specialist media services, integrated communication planning, creative services, production, content development, search and performance marketing, and data-driven solutions.
Operating as part of Dentsu International, which spans 145 markets globally, MediaFuse-Dentsu is structured around three core lines of business: Creative, Media, and Customer Experience Management (CXM).
The agency continues to be a driving force in Nigeria’s media and advertising sectors, setting standards for innovation and performance across the industry.
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