The National Association of Nigerian Travel Agencies (NANTA), Western Zone, has elected Prince Adewale Adegoke Dada as its new Public Relations Officer, setting the stage for what insiders describe as a strategic overhaul of the association’s communication architecture.
Dada’s emergence is already being viewed by stakeholders as a turning point for the travel trade body, particularly amid growing calls for stronger advocacy, clearer messaging and enhanced industry visibility within Nigeria’s evolving tourism landscape.
Speaking at a post-election press briefing, Dada described his victory as “a collective mandate for institutional growth,” stressing that members are demanding a more visible, responsive and professionally coordinated association.
“This is not about personal recognition. It is about building a stronger voice for NANTA and projecting the professionalism of our members,” he said.
Unveiling an ambitious first 90-day roadmap, Dada outlined plans to institutionalise structured media engagement channels, expand NANTA’s digital footprint, and launch a nationwide awareness campaign to spotlight the value chain and professional standards of certified travel agencies.
He also announced the introduction of a crisis communication framework aimed at ensuring swift, unified responses to industry-related challenges — a move observers say is long overdue in the sector.
As part of efforts to improve internal and external communication, Dada disclosed that his office would roll out a periodic “Voice of NANTA” bulletin to update stakeholders on regulatory developments, market trends, policy shifts and business opportunities.
Industry analysts say the development signals a more coordinated and proactive advocacy posture for the association, particularly as Nigeria’s travel and tourism industry grapples with regulatory reforms, global competition and shifting consumer behaviour.
Dada pledged that communication under his tenure would be proactive, strategic and professional, adding that accessibility and accountability would define his office.
In an internal message to members, he expressed gratitude for the confidence reposed in him and assured them that structured communication initiatives would commence in the coming weeks.
“With deliberate brand positioning and stronger engagement channels, NANTA will not only increase its visibility but also play a more influential role in shaping policy conversations within the travel ecosystem,” he said.
Stakeholders within the aviation and tourism sectors believe the new communication drive could reposition the association as a dominant voice in industry discourse and strengthen its leverage in policy advocacy at both regional and national levels.
For many members, the expectation is clear: a louder, clearer and more strategic NANTA prepared to shape the future of Nigeria’s travel industry.
'
'Do you want to share a story with us? Do you want to advertise with us? Do you need publicity for a product, service, or event? Contact us on WhatsApp +2348183319097 Email: platformtimes@gmail.com
We are committed to impactful investigative journalism for human interest and social justice. Your donation will help us tell more stories. Kindly donate any amount HERE
