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FrieslandCampina WAMCO Nigeria Plc, the manufacturer of Peak Milk, has issued an apology to the Christian Association of Nigeria (CAN) for a social media post that used the crucifixion of Jesus Christ as a metaphor to promote their product on Good Friday.
The apology from FrieslandCampina WAMCO Nigeria Plc came amidst calls for greater sensitivity and respect towards religious beliefs and practices in advertising and marketing campaigns.
PLATFORM TIMES had reported that the advert post which has now been withdrawn by the Peak Milk Company featured an advert copy showing a picture of a bruised and pierced Peak Milk container, with its contents spilling out.
In a letter addressed to the President of CAN, Archbishop Daniel Okoh, and dated April 10, 2023, the Executive Director of FrieslandCampina WAMCO Nigeria Plc (Corporate Affairs), Ore Famurewa, expressed remorse and acknowledged the sensitivity of the season.
Famurewa stated, “Considering the sobriety of the season, it was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.”
Famurewa also reiterated the company’s commitment to respecting all religious laws, tenets, and guidelines while nurturing Nigeria.
“Once again, please accept our deepest apology and pledge to prevent a reoccurrence of such in the future. Do accept the assurances of my esteemed regards,” Famurewa said.
The CAN, in a statement issued on Tuesday by its General Secretary, Barrister Joseph Daramola, described the advert as “insensitive, offensive, and unacceptable.”
Daramola called on the company to withdraw the advert, apologize to Christians, and face legal action or boycott of their products.
He emphasized that Good Friday is a solemn day for Christians worldwide, and using it for commercial purposes is inappropriate.
Daramola further stated that the action of FrieslandCampina WAMCO Nigeria Plc was disrespectful to the Christian faith and an affront to millions of Christians in Nigeria and beyond.
He also highlighted a similar incident in the past involving Sterling Bank Plc and urged companies to be mindful of religious and cultural sensitivities when promoting their products.
“We will not tolerate any attempt to trivialize or disrespect our faith. Be warned,” concluded Daramola.
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