Winners emerge at marketing communications hachathon

Winners have emerged at MarkHack 4.0, Africa’s premier marketech, marketing communications, and technology hackathon, organised by Eko Innovation Centre (EIC) in partnership with GDM Group and Brand Communicator.

The event also saw the introduction of Nigeria MarTech Awards, as industry leaders, entrepreneurs, and innovators gathered for a highly competitive and exciting ceremony, honouring winners and outstanding contributions to Nigeria’s marketing and technology landscape.

Seven top teams delivered impressive pitch presentations, including Team Storipod, Team Next Vibe, Team Jarvis, Team Allies, Team 360Kart, Team First Response AI, and Team JUMPQ.

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At the end of the pitch, the jury, led by Mrs Iquo Ukoh, CEO of Entod Marketing, deliberated and came up with the final top 3.

Team Jarvis was 2nd runner up and went home with N1 million while Team Next Vibe got the 1st runner up position with N1.5 million prize.

Team Blue Sands Stem Lab won the overall prize for the first position with a N2 million cash prize. Other teams were also given laptops as consolation prizes for their efforts and hard work.

Speaking at the event, the Convener of MarkHack, Victor Gbenga Afolabi said, “It’s a feeling of satisfaction that I see the MarkHack platform continue to evolve, continue to expand, continue to define what it intends to do and continue to drive that innovation as expected as we continue to give back.”

 According to the organisers, the Nigerian MarTech Awards was created to provide a vital platform for showcasing exceptional contributions in this dynamic field.

Outstanding companies that were awarded included MTN clinching the Best Use of Data In Marketing Campaign; Indrive won Best Social Media Campaign; Opay was awarded Best Use of AI in Marketing Fintech while Pisi Mobile won Top Emerging Technology in Marketing.