Renowned PR Expert Supports  Moves To  Ban  Quackery In Journalism, PR

Daud Olatunji

In a thought-provoking review of PR Primus Magazine’s latest edition, Chief Fassy Adetokunboh O. Yusuf, a distinguished PR expert, has thrown his weight behind the moves to eliminate quackery in the fields of journalism and Public Relations. 

Chief Yusuf’s insightful evaluation underscores the imperative requirement for elevating professional standards and ethics within these crucial professions.

Chief Yusuf’s comprehensive analysis of Volume 1, Number 10 edition of PR Primus Magazine delves into various topics, highlighting the limitations of propaganda and the significance of the fourth and fifth estates of the realm, all while strongly advocating for the removal of quackery. 


His review serves as a powerful reminder of the importance of maintaining professionalism and excellence in these professions for the benefit of society.

” It is an expose on the role of these indispensable estates in Public Relations. We surely cannot wink in the dark and expect others to see us.”

Chief Fassy Adetokunboh O. Yusuf’s review serves as a clarion call to eliminate quackery from the realms of journalism and public relations, ultimately emphasizing the vital importance of professionalism and ethical standards in these essential sectors.

 His insights reinforce the ongoing need to maintain high standards and excellence for the betterment of society.

Chief Yusuf’s review conclusively recommends PR Primus Magazine to a diverse audience, recognizing its value as a resource for professionals and enthusiasts in the fields of public relations and journalism.

Additionally, he advises the magazine to consider obtaining an ISSN, aligning with publishing regulations, and maintaining its unwavering focus on public relations and related disciplines.

 In a time of economic challenges and hyperinflation, Chief Yusuf asserts that the magazine’s cover price of N2,500.00 is justified.

Chief Yusuf acknowledges that he initially hesitated to accept the invitation to review PR Primus Magazine due to time constraints.

 He however,said  his deep admiration for the magazine’s publisher, Chief Akin Okudero, and Chief Okudero’s dedication, professionalism, and commitment to the fields of public relations and journalism prompted him to take on the task. 

Chief Yusuf commends the magazine’s latest edition as a testament to the tremendous effort, creativity, and commitment to the growth of the public relations profession.

Chief Yusuf particularly praises the editorial decision to feature Dr. Ike Neliaku, the newly elected President and Chairman of the Nigerian Institute of Public Relations, on the front page, accompanied by the captivating headline “NIPR: Quo Vadis? . . . members mull roadmap.”

 This Latin phrase, meaning “Where are you going?” or “Whither goest thou?”, symbolizes the new direction of the Nigerian Institute of Public Relations under Dr. Neliaku’s leadership.

 The choice of such a headline reflects the magazine’s commitment to engaging and thought-provoking content.


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